Dan Scherlis

User Experience, Info Security, Health Games, Linguistics

Metrics: New media’s mkt value up 102%. Old media lost 32% (’05-’08).

Posted by scherlis on January 30, 2009

The communications, media, and technology (CMT) sector lost 47% of its market value in 2008, worst than most markets overall.  An Oliver Wyman press release, summarizing their 2009 State of the Industry Report (PDF) notes that within that sector, for the the 5-year period:

Traditional media — including media agencies, publishing, and broadcast and entertainment — lost 32% of its market value, or $137 billion, while new media (online content and services) gained 102% or $58 billion.

The top performer in the media segment was China’s Tencent, with a market value of $11.6B.

(The above quote is from the press release.  If you can find that data in the full report — or other analysis of the new-media-subsegment —  then I owe you serious respect.)

The report does discuss sector-specific strategies.  Strategic recommendations include strong focus on emerging markets and on broadening corporate scope, such as broadening from distribution to content. (More on this detail in a later post.)

In support of comScore’s assertion (which I argued against) that free-online game growth comes at the expense of paid content, note that 18% of US consumers “expect to spend significantly less” on “a la carte content purchases (including movie tickets, … downloads, games, etc.)” And 19% expect to spend “a little less.” Only 10% see spending more.  (Oliver Wyman’s November survey: Exh. 8, p. 13, of the full PDF report.)

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